TikTok has become a lucrative platform for many individuals who are able to effectively leverage its reach to generate additional income. One such example is Sal Farzin, a tech professional based in Austin, who has amassed 1.7 million followers on his TikTok account @SimplySalFinds. Farzin has earned six figures from TikTok for the years 2021 and the first part of 2022 through his primary monetization strategy of reviewing Amazon products and directing viewers to affiliate links.
Contrary to popular belief, TikTok is not just a platform for dancing and pointing, there are many ways to monetize the platform, and affiliate links are just one of them. To get a better understanding of the various ways to make money on TikTok, we reached out to experts who are using the platform on a daily basis.
How Many TikTok Followers or Likes Do You Need to Make Money?
TikTok has become the most popular web property globally, attracting millions of users. The platform provides a great opportunity for content creators to monetize their content, but having a large number of followers and likes doesn’t necessarily mean big financial gains. Instead, creators should focus on increasing engagement with their audience and building a strong connection over time.
There are three main ways to make money on TikTok. Firstly, through in-platform monetization, where creators can receive payments from the app through its creator fund program. However, it’s important to note that TikTok does not offer any revenue sharing from ads, which is different from other social media platforms. Secondly, creators can secure paid partnerships and sponsorships by demonstrating the engagement they receive on their TikTok content. Finally, off-platform sales are another option, where creators can use TikTok to reach new customers and drive them to their website or products through affiliate links.
In conclusion, TikTok provides a unique opportunity for content creators to reach a large audience and monetize their content through a variety of methods. The key is to focus on engagement and building strong connections with users over time.
To be successful on TikTok, it’s crucial to understand what type of content the app prioritizes. To achieve this, it’s best to create videos that are native to TikTok and can be easily consumed within the app. As a result, TikTok tends to favor users who take an entertainment-focused approach. According to Tiffany Rivers from Media Cause, a creative agency, TikTok users prefer to remain in-platform and therefore, influencers may not find it as effective to direct traffic to other landing pages or e-commerce sites.
However, driving TikTok users to another platform requires a well-thought-out strategy. Humphrey Yang, a TikTok influencer with 3.3 million followers, mentions that conversion rates off-platform are typically low, often less than 1%. To overcome this, he suggests creating a strong video with a compelling call-to-action at the end, such as promoting a newsletter or directing users to another platform for additional information.